Naval is summarizing the ‘Getting Rich’ into two words ‘Productize Yourself’.
Productize has specific knowledge and leverage. Yourself has uniqueness and accountability. Yourself also has specific knowledge. So you can combine all of these pieces into these two words.
If you’re looking towards the long-term, you should ask yourself, “Is this authentic to me? Is it myself that I’m projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or capital or code or media?” It’s a very handy, simple mnemonic.
Find hobbies that make you rich, fit and creative
Making money should be a function of your identity and what you like to do. Another tweet I really liked was, “Find three hobbies: One that makes you money, one that keeps you fit, and one that makes you creative.”
One that makes you money, one that makes you fit, and one that makes you smarter.